I’m a fractional CMO working with direct-to-consumer brands. Most under $25m annual revenue. The last 3 months I’ve worked my tail off & results have been exceedingly good. Meta Ads CPAs down 20-25% lower than their “best case” forecast, conversion rates increased each week, secured fantastic PR, cut marketing costs – basically a few million in additional profits.
My reward? One client got me a gift card to Top Golf. Another sent a thank you email inviting me to his favorite NYC restaurant. Both very kind gestures.
Now, even though I’m super grateful for this & not taking it for granted, it does seem like I should rethink my compensation structure/strategy for the future. Hard to stay incentivized or grow from here.
Problem is, anytime I try charging more I’m hit with resistance. New prospects don’t trust a marketer until you’ve delivered results (understandably so). And existing clients frown upon renegotiating retainers or price increases outside of some annual inflation adjustment.
Are any of you in a similar spot? Anyone managed to figure out a better system? Thank you dearly. I appreciate any & all feedback.