As I'm sure you've all noticed, digital marketing is turning itself inside out coming to terms with AI and how it impacts our work. Lately, I've seen a flood of AI “tools” being promoted that advertise AI solutions for this and that, from text to imagery, and more.
First of all, this subreddit was created to exist as a watercooler safe space for digital marketers who don't have anyone in their company or circle of friends to discuss their professional challenges. And our 1st and most important rule is no solicitation. There are no sales pitches at the watercooler, and even actual advice is suspect the moment it's attached to *”and this thing you can buy will solve your problems”*.
I'm happy to reconsider the above and tweak (minimally) this rule if the community has a different point of view (comment below), but for now, that's the state of things.
# Now to the issue at hand
I'd like to urge everyone to learn to use AI, as it's going to be an unavoidable tool in our arsenal going forward but to be weary about the deluge of tools that claim to perform miracles.
There are a handful of AIs good enough to use today (ChatGPT and Midjourney being well-known examples), as well as an absolute dumpster fire of front-end interfaces that query the aforementioned AIs via API. I've tried a dozen, and they rarely add significant value beyond what the core tools themselves do. If anything, they add a layer of obscurity on top of the query-response process, which isn't doing the user any favors.
The vast majority of these hastily cobbled tools won't exist in a year. Please consider the implications of giving your money, personal data, and work data to a platform that's only forwarding your content to a different API. Consider the implications of not having access to any of your history when the garage projects inevitably drown in the sea of indistinguishable competitors.
In light of this, we'll take a stronger moderation approach to removing the promotion of derivative AI tools and promotion. We'll also begin to enforce a zero-tolerance approach to promotion that seeks to circumvent the automod tools, such as posts that appeal to PM for more info or mention links in bios.
**This is a community for PEOPLE who share a passion and profession to talk to each other, and not a community where you're sold to.** If you'd like that, I'm sure you can find any number of digital marketing communities out there where you can read sales pitches and promos.
As always, if you have ANY comments about the above moderation direction, let me know. Please keep them on the community moderation topic, if you'd like to write a lengthy post about the direction of AI and have that discussion, do post it and PM me, we probably could use a sticky for that debate for a while.