Hi guys, I have noticed that a lot of financial service providers in my area are still using old/traditional ways of advertising. They aren't running any ads on Linked in, Twitter/X, YouTube, Facebook etc. Their main competitors (bigger corporations and firms) are running ads and making use of digital. I have a skill set in media (shooting, editing, creating content) digital marketing and have a legal background. I am thinking of creating potential ads as well as strategy for these firms and approaching them with the idea. The value that I would offer them is lead generation, What advice would you give me while I am still developing the offer and service. What should I consider and take into consideration. What would long term growth look like (sustainable).