When we post videos on YouTube or another hosting platform, we often overlook the retargeting possibilities these platforms offer. Our typical retargeting scenario with video inventory is to show a video to those who visited our website.
Today, let's brainstorm some alternative ideas and retargeting scenarios with video. I describe only three approaches in this post. I would be glad if you share your strategies in the comments! 🙂
**Retargeting by Views**
Set up retargeting for those who watched a video on your channel but didn't subscribe. You may have gained a view from a potential customer, but just like with websites, you need to remind them of your presence.
Example: Show your new (or old) videos to those who watched videos on your channel after some time has passed. Don't start retargeting immediately; let YouTube handle it through its recommendations first.
**Retargeting by Engagement**
YouTube and similar platforms offer statistics, including video retention rates. You can retarget viewers based on how long they watched your video.
Example: If you have a 15-20-second video add, and some users only watched the first 5 seconds, you can retarget them with a short video to convey the message that was missed during the initial interaction.
**Retargeting Based on Competitors**
I believe this is an underrated tool on YouTube. You can set your videos to appear on your competitors' channels! It works wonderfully in any niche: users watch a video from your competitor's channel, and you confidently present your offerings through your videos.
Example: A person visits your competitor's video, and after some time, you show them your advertisement via a pre-roll. Or, it's a bit audacious, but if your competitor hasn't disabled monetization on their channel, you can advertise yourself at the beginning of their video.