So currently i am managing the digital marketing budget. The thing is, the ecomm world in my country (and i think probably everywhere) is way too stationary, so my budget seems to be high most of the time with low conversions, but stays short during strong campaigns because the size of my company. (tech reseller, so against strong retails)
I learned that most of my marketing efforts have to be focused on the best deals the sales planning team can get with suppliers, but when it comes to retail those deals may last a couple days or be available tomorrow without any notice.
Right now for meta i am running a catalogue campaign that is very broad, with most of the products in my feed.
For Google i am running pmax campaigns that focus primarily on strongest categories, and a shopping that includes only products that are ahead when it comes to price-benchmarks.
How should the communication be structured so i dont rely on making changes on a daily basis?