I've got an interview Monday for a very promising job. The first call with the talent acq. manager went well and I've been moved along to have a zoom interview with the Marketing Director.
I've got about 10+ years of experience in a marketing environment, with a lot of the front of that being in vis comms (graphic design). The last 5 years or so I've really developed, especially at my current job (been here 4 years).
My current job was effectively a biotech startup and my supervisor and I built our marketing platform from the ground up using Salesforce, Hubspot, ActiveCampaign, Zapier, and more. Integrating a ton of automation and analytics for paid media, etc. Also built out two full-scale websites with all the works (tracking/analytics/automation).
Point being, I'm confident in my abilities to fit the position I'm interviewing for. From what I could gather, the person I'd be replacing is good with graphics, but wasn't cutout for the website/digital stuff and found an opportunity elsewhere.
I've taken a deep dive on their current marketing material and digital footprint.. and it's not good. They are so far behind – it's not unfair to say they haven't had any real direction with their digital marketing. The Marketing Director is new to the company as well, so this is effectively a “fresh” position with no previous expectations to fulfill. In the listing it even states that this position will serve as the “technical lead” for the team, in regards to software and tools to improve digital marketing.
Suffice to say, this is an old-school marketing team that's looking to get up to speed in today's digital world. It's a very small marketing team, but quite a large and successful company (medical adjacent with lots of offices).
I'm confident I can bring a lot to the table and impress with my knowledge and abilities, but I understand I need to “show” that visually. My background is in graphic design, so a portfolio of my design work is easy to produce. However, I've not yet had to produce “examples of work” in regards to digital marketing.
Given the interview is Monday – I've got a few days to prepare, but not a ton of time. What's the best use of time to prepare “examples of work” to show during the interview? Should I write up a few case studies? Would showing screenshots of various automation workflows as key talking points be sufficient? Maybe summarize the KPI sheet I keep to show percentage growth over the years, with some nice charts to supplement?
Just want to make sure I'm as prepared as possible! Been a long time since I've found a job I really want to land – could be a big one too, looking at 25-30% more income if I get it! Thank you all!