While I was researching, I found out that a lot of content creators are making huge amounts of money with exclusive content:
They are using exclusivity: only make a few items available, or make access exclusive, and wait. Exclusivity works because people want to be all in the secret. If people can’t have it, they want it all the more. Exclusive content is an experience you can offer to meet your fans’ needs, even if they don’t know they need it yet. And it's not just limited to videos and images. Two-thirds of consumers are expecting a personalized experience from a company nowadays. However, there are some criteria to succeed with exclusive content:
* Your offer needs to be unforgettable
* You need to keep it exclusive
* People need to be able to find it easily
Exclusive content will not result in short-term success, however, your efforts will pay off in the long-term. Your fans will remember the exclusive experiences they got from you, and this makes them more likely to become loyal fans of your brand. You need to clearly understand what this personalization is and put it to the heart of your marketing strategy. Only this way will you be able to fulfill your true fans’ needs consistently.
Moreover, you can offer endless types of exclusive content to your fans, and [Fangage](https://www.fangage.com/) can help you with that! Here are a few examples:
* Digital content like videos, images, and audio
* Offers and discounts
* File downloads
* Early access
* Special events
Finally, if you’d like, [you can read about a few reasons you need to guard the entrance for your offer here](https://www.fangage.com/blog/why-you-should-offer-exclusive-content-to-attract-fans).